As a new clinic, Klinik Zoi faced the challenge of entering a competitive healthcare landscape with zero online visibility. Without a website, potential patients searching for eczema treatment options in Nilai had no way of discovering the clinic. The reliance on social media platforms was also limiting, as content related to medical conditions and treatments often faces restrictions or takedowns, leaving the clinic unable to fully communicate its offerings.
Beyond visibility, the clinic also needed a platform to highlight patient testimonials, case studies, and detailed information about eczema management—content that could not be fully shared on social channels. Without this, patients had limited trust signals to help them make decisions about choosing Klinik Zoi over other providers.
We developed a professional, SEO-optimized website for Klinik Zoi one month prior to their official launch, ensuring their digital footprint was ready from day one. The site design was clean, modern, and aligned with the clinic’s vision, incorporating colors, layouts, and content structure that highlighted both credibility and patient focus. SEO efforts centered heavily on eczema-related keywords, ensuring strong visibility for search terms like “eczema clinic Nilai” and “eczema treatment Negeri Sembilan.”
To further strengthen the clinic’s online presence, we produced and published a series of articles focusing on eczema awareness, treatment options, and skin health tips, all optimized for search engines. This content not only supported SEO but also educated patients and positioned the clinic as an authority in the field. We integrated testimonials and case visuals to build trust and credibility. Additionally, ecommerce-style integration with eczema.pics was added, where interested visitors could connect directly through WhatsApp. Pop-ups for promotions were also implemented to drive conversions and patient engagement.
