The clinic’s prior online presence reflected its former identity—both visually and structurally—leading to inconsistency with the new brand direction. Their existing site did not convey their expanded service range or updated tone; it lacked aesthetic cohesion with their clinic design and featured outdated branding. As a result, the rebranding efforts risked fragmenting patient perception and losing momentum in online visibility, especially for keywords like “ultrasound Bintulu” and “child health Bintulu.”
We guided Klinik Medik Premier through a full rebranding process: defining a modern, professional color scheme (blue/red/black), new typography, refreshed imagery, and refined messaging focused on women and child healthcare. We redesigned the website entirely to reflect this direction. Key features include dedicated pages for service packages (antenatal, pediatric diagnostics, minor procedures, medical equipment), SEO-optimized copy targeting local search terms like “Bintulu antenatal care,” and appointment integration via WhatsApp and contact forms. The updated metadata, visual branding, and user-friendly layout ensure the new brand identity is clearly communicated online.
