How To Run A Successful eCommerce Business

May 5, 2023

Table Of Contents

If you’re reading this article, then you probably already know that starting an ecommerce business can be a great way to make money.

But what many people don’t realize is that it takes a lot more than just opening up an online store to succeed.

In fact, the most successful ecommerce businesses are often those that have developed and implemented strategies to ensure they drive sales and build a loyal customer base over time.

The Right Suppliers

Smart Asian young woman happy to work in store warehouse. Looking for supplier of a succesful ecommerce business.

Once you’ve identified your target market and the product or service they want, the next step is to find suppliers who can deliver what you need.

You’ll want to look for reliable suppliers who provide quality products at competitive prices, but also understand that working with them as a partner in developing new products is essential for long-term success.

Can deliver what you need

If you’re selling something online, this means finding someone who has experience shipping items via ecommerce platforms like Shopee or Lazada.

If it’s offline (like clothing), then look for a company that has experience manufacturing garments specifically for retail stores like H&M or Nike.


Whether they’re selling directly on your eCommerce store or using drop ship fulfilment services, you’ll want to find a supplier who can be trusted with your brand.

If they’re using dropshipping fulfilment services, ask for proof that their products have been sent out in the past and if someone has ever complained about them (and how they handled it).


Look for someone who understands the importance of meeting deadlines and can deliver on time.

If you’re selling something online, this means testing their shipping times to see how long it takes them to get items from point A to B.

If they’re unable to provide fast shipping times, they may not be able to handle the demand that comes with being an online seller.


This is important no matter what kind of product you’re looking to sell.

You need to find someone with reasonable prices who won’t break the bank when it comes time to pay them.

If they’re selling direct on their eCommerce website, then ask for proof that their items have been sent out in the past and if someone has ever complained about them (and how they handled it).

Have a good eCommerce website design.

A good ecommerce website design is essential to the success of your business. Your customers are going to spend a lot of time looking at your site, so it’s important that the design be appealing and easy to use.

Here are some tips:

Responsive Design

Make sure that the design is consistent across all platforms (desktop, tablet and mobile). Customers expect consistency these days, so if they’re used to seeing one thing on their desktop computer and another on their tablet or phone, they might get confused or frustrated!

Professional Design

Make sure it’s visually appealing – no one likes ugly websites! And if you’re selling products specifically aimed at women/men/children then make sure those sections reflect this with appropriate imagery etc..


Make it easy for customers to find what they’re looking for. Use categories and subcategories to help customers find what they’re looking for. Be clear and don’t use jargon or meaningless phrases like “click here” in your copy – it can be confusing if you don’t know what these mean!

Easy to Navigate

Make sure it’s easy to navigate. A good way to do this is by using drop down menus, so that customers can quickly click through multiple pages without having to scroll back up each time they want to choose a new option.

Good Looking Images

It’s the first thing visitors see when they visit your website, so make sure that your images are high quality and relevant to the product you’re selling.

If you sell shoes, don’t use an image of a dog playing baseball as the main image. The goal is to make sure that customers can quickly tell what they’re looking at and understand why it would be valuable for them in their lives.

Here are some examples of bad images:

  • An upside-down picture of someone holding up their phone with a blurry background (no context)
  • A photo of someone holding up a pair of jeans with no model in them (maybe this is supposed to be fun but it doesn’t look like it)
  • A picture of a dog playing baseball (this is not relevant to what you’re selling, it’s confusing and doesn’t tell people why they should buy)
  • A photo of someone holding up a product with no context (what is this? Why would anyone want to buy this?)
  • A photo of someone holding up a product with no model in it (maybe this is supposed to be fun but it doesn’t look like it)
  • A picture of someone holding up a product with no context (what is this? Why would anyone want to buy this?)
  • A close-up shot of a woman’s face with no context or explanation

Easy To Find Your Products

Search Function

You should make sure that a good search function is part of your website. The primary way customers find things on the web is via search, so it’s important to optimize this functionality for top performance.


Don’t make customers search for what they want. Organize your products into categories so that it’s easy for them to find what they’re looking for without having to spend time or energy on unnecessary clicking.

Detailed Product Description

Make sure your product descriptions are detailed and informative, but not overly long (no one wants to read War and Peace when they only want information about whether or not this pair of pants will fit them).

Good Media

Display the features of each item prominently in a photograph–and don’t forget about video! If there are any unique selling points about your product (and if possible), include videos demonstrating those features in action so people can see what makes these products stand out from others.

Exceptional Customer Service

Providing good customer service is an important part of running a successful ecommerce business.

It can be the difference between a happy customer and one who leaves your store with a negative impression.

The best way to provide excellent customer service is by being responsive, helpful and polite at all times. This means:

Responding to emails quickly

Always try to respond back within 24 hours of receiving an email, otherwise, it may seem like you’re ignoring that person or don’t have time for them—and who wants to do business with someone like that?

Helping people out if they ask for help

Sometimes people will ask specific questions about products or services on social media posts/pages.

So make sure that if this happens, then answer those questions as best possible.

This builds trust with potential customers, which will lead them back into buying something else from there again in future!


Running a successful ecommerce business can be challenging, but it’s also very rewarding.

You get to connect with customers from all over the world, and you have the opportunity to turn their lives into better experiences.

Many things can contribute towards this goal: finding good suppliers, having a good website design and ensuring images look good on social media platforms are just some examples of how important they are!

So, what’s next?

Don’t let the challenges of growing your ecommerce business overwhelm you! With the right guidance and expertise, you can achieve incredible success.

If you’re ready to take your ecommerce business to the next level, reach out to Lamanify today.

Our team of specialists can help you find the right suppliers, create a stunning website design, and provide exceptional customer service to keep your customers returning for more.

Don’t miss out on the opportunity to build a thriving online store—contact Lamanify now and let us help you turn your ecommerce dreams into reality!

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