When it comes to running effective Google Ads campaigns, hospitals should focus on the services that are most likely to attract high-intent patients who need urgent or specialized care. Here are the services that should be prioritized:
Emergency Care Services
Emergency care services should be a priority in Google Ads, as patients in urgent need of care are likely to search for nearby hospitals offering immediate treatment.
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Focus on urgent care and emergency services with keywords like “emergency care near me” or “urgent medical help.”
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Appealing to individuals needing immediate attention can drive high-conversion rates, especially during critical times.
Specialized Medical Services
Hospitals offering specialized medical services like cardiology, neurology, or orthopedics should target these services in Google Ads to reach patients seeking specialized care.
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Keywords such as “cardiologist near me” or “orthopedic surgeon” can be effective.
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These ads attract patients who need specific expertise, allowing hospitals to position themselves as the go-to provider for specialized care.
Routine and Preventive Care
Routine check-ups, screenings, and preventive care are services that encourage long-term patient relationships. Prioritizing these in your Google Ads can attract those looking for regular healthcare services.
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Focus on terms like “annual check-up” or “preventive health services.”
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These services offer recurring patient visits, creating an ongoing relationship with your hospital.
Consultations and Assessments
Initial consultations are often the first step in a patient’s healthcare journey. By running ads for consultations, hospitals can capture leads early in the process.
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Target ads with terms like “health assessment” or “initial consultation.”
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These ads help patients take the first step towards seeking medical help, setting the stage for continued care.
Focusing on these key services ensures that your Google Ads campaigns are tailored to the most sought-after hospital services, helping attract the right patients at the right time.
