Dominate Your Competition: How to Choose the Perfect Ecommerce Platform Malaysia

May 4, 2023

Table Of Contents

Malaysia has seen a substantial increase in the ecommerce market in recent years, thanks to a growing tech-savvy population and increased internet coverage. 

As the demand for online shopping grows, Malaysian business owners confront the essential issue of determining the best ecommerce platform Malaysia to meet their specific needs and ensure long-term success. 

Finding the best fit among Malaysian ecommerce platform Malaysia requires balancing numerous criteria such as user-friendliness, customizability, and local market compatibility.

The significance of selecting the right ecommerce platform must be considered since it directly impacts your online business‘s functioning, adaptability, and development potential. 

Malaysia’s internet economy is anticipated to triple in value by 2025, reaching USD 35 billion, according to a 2020 report by Google, Temasek, and Bain & Company. This demonstrates the vast prospects open to firms willing to embrace ecommerce. 

However, choosing the wrong platform can result in many problems, including higher operating costs, limited scalability, and the risk of losing customers to competitors.

To stay ahead in the competitive Malaysian ecommerce scene, business owners must invest time and effort in picking the best platform. This entails thoroughly analyzing each option’s features, scalability, and flexibility before selecting one that corresponds with its business goals and target audience. 

As a result, they will be better positioned to capitalize on Malaysia’s rapid expansion in the ecommerce business and, eventually, achieve long-term success in the digital marketplace.

Key Features to Look for in an Ecommerce Platform Malaysia

Easy-to-use Interface

First and foremost, both business owners and their customers require an easy-to-use interface. 

A user-friendly platform shortens the learning curve for entrepreneurs while providing consumers with a seamless buying experience. 

According to a Forrester study, a well-designed user interface can increase conversion rates by up to 200%.

Customizability & Scalability

Customizability and scalability are other vital considerations. As a company expan ds, so must its ecommerce platform Malaysia to accommodate increased traffic, product offerings, and changing customer preferences. 

A flexible platform enables businesses to change their store’s appearance, features, and operations to match changing demands and remain competitive in the Malaysian market.

Integration with Payment Gateways

Integration with local payment gateways is crucial for catering to Malaysian clients’ payment preferences. 

According to an Ipsos 2020 survey, 61% of Malaysian buyers prefer online banking as their primary payment method, with the remaining 25% opting for e-wallets. 

As a result, ecommerce systems must allow many payment methods, such as FPX, Maybank2u, and GrabPay, to ensure a smooth checkout process.

Multi-language & Multi-currency support

Multi-language and multi-currency support are essential for Malaysian firms catering to domestic and foreign clients. 

Because Bahasa Malaysia, English, and Chinese are widely spoken in the country, offering language options will improve the shopping experience for a broader audience. 

Furthermore, accepting multiple currencies allows businesses to tap into the growing cross-border ecommerce market, which Forrester Research predicts will reach $1 trillion by 2024.

Mobile Optimization

Another essential element is mobile optimization, as 87% of Malaysian internet users access the web via smartphones, according to Datareportal’s 2021 research. 

Making your ecommerce platform mobile-friendly increases customer engagement, as Google discovered that 61% of visitors are hesitant to return to a site that was difficult to use on their mobile devices.


In the world of ecommerce, strong security measures are required. With the growing frequency of cyberattacks, safeguarding sensitive consumer data is critical. 

According to MyCERT, Malaysia ranked eighth in the world regarding the number of cyber risks in 2020. Business owners can avoid hazards and maintain their clients’ trust by selecting a platform with robust security features such as SSL certificates and frequent security updates.

So, what to look for?

Choosing the best ecommerce platform for your Malaysian business is a multidimensional decision that requires careful evaluation of numerous criteria. 

Entrepreneurs may develop a solid online presence and capitalize on Malaysia’s burgeoning ecommerce industry by prioritizing an easy-to-use interface, customizability, local payment gateway integration, multi-language support, mobile optimization, and solid security measures.

Smiling female shopping on the internet at laptop sitting on couch at home. Ecommerce platform malaysia, online store

Top Ecommerce Platforms for Malaysian Business Owners

Navigating Malaysia’s vast ecommerce platform Malaysia can take time for business owners. 

To help with the decision-making process, we’ve produced a list of the top five ecommerce platforms, outlining their essential features, price plans, and suitability for Malaysian enterprises.


Shopify is a well-known all-in-one ecommerce platform with an easy-to-use interface, a plethora of customization possibilities, and seamless connection with local payment providers. Inventory management, automated sales tax calculation, and multi-language support are essential.

Pricing plans range from $29 to $299 monthly, with additional transaction costs if external payment gateways are used.

Shopify’s advantages for Malaysian businesses include its ease of use, support for local payment gateways, and huge app store. However, the platform’s recurring costs and transaction fees may be a detriment for some businesses.


WooCommerce is a free, open-source WordPress ecommerce plugin with significant flexibility and scalability. The key features are payment gateways, delivery alternatives, and inventory management systems.

While the core plugin is free, web hosting, premium themes, and additional plugins may incur costs for business owners.

Malaysian businesses that use WordPress can benefit from the flexibility and cost of WooCommerce. However, it necessitates more technical knowledge and hands-on management than other platforms.


BigCommerce is a fully hosted ecommerce platform Malaysia with a robust feature set that includes multi-channel selling, advanced SEO capabilities, and a variety of payment gateway alternatives.

Monthly plans range from $29.95 to $299.95, with no additional transaction costs.

BigCommerce provides scalability and sophisticated marketing capabilities for Malaysian firms. However, its restricted app store and higher pricing may be better for smaller enterprises.


Magento is an open-source ecommerce platform Malaysia that caters to small and large enterprises due to its flexibility and scalability. 

Among the features are advanced SEO tools, various payment channels, and vast customization choices.

Magento’s pricing varies, with the open-source version available for free and Magento Commerce beginning at $22,000 a year.

Magento is perfect for Malaysian enterprises with great potential for expansion and technological resources. However, due to its complexity and potentially high costs, it can be difficult for small businesses to maintain.


EasyStore is an easy-to-use platform that allows businesses to easily construct visually appealing online storefronts. Among the key features are customizable templates, inventory management, and multi-channel selling.

Plans range in price from RM59 to RM399 per month.

EasyStore is an excellent option for Malaysian business owners searching for a visually appealing platform with a straightforward setup. 

However, its limited scalability and customization options may be less appealing to businesses with more complex needs.

What’s the verdict?

Selecting the best ecommerce platform for your Malaysian business requires considering factors such as your technical expertise, budget, and growth potential. 

By weighing the benefits and drawbacks of each platform, you can make an informed decision that best meets your company’s needs and capitalizes on Malaysia’s burgeoning ecommerce industry.

We at Lamanify utilize Woocommerce by WordPress as an easy-to-use ecommerce content management system so our clients can easily manage their stock, inventory, pricing and add new products.

Young asia people woman female ecommerce platform parcel work check typing talk to customer

Factors to Consider When Choosing the Best Ecommerce Platform Malaysia

To ensure long-term success in the competitive online marketplace, choosing the ideal ecommerce platform for your Malaysian business entails carefully analyzing several variables. 

Business owners can make an informed decision that meets their individual needs by analyzing budget restrictions, technical skills and resources, target market and audience, integration with existing systems, and the availability of customer support and community resources.


Budget constraints are a major factor in the choosing process. 

According to Grand View Research, the Malaysian ecommerce market is expected to develop at a CAGR of 14.3% from 2021 to 2028. Thus, investing carefully in a platform with essential features and scalability within your budget is critical. 

Business owners should analyze the costs of various ecommerce platform Malaysia, including monthly fees, transaction fees, and prospective add-ons or customization costs.

Technical Knowledge & Resources

Another key issue is technical knowledge and resources. Some ecommerce platform Malaysia require higher technical expertise and hands-on management, whereas others provide a user-friendly interface for those with limited technical knowledge. 

WooCommerce may be appropriate for firms with in-house web development resources. Still, Shopify may be appropriate for entrepreneurs seeking an all-in-one solution without technical participation.

Target Market & Audience

Understanding your target market and audience is critical to selecting a platform that suits their tastes and expectations. 

Consider your target audience’s demographics, language preferences, and payment methods to create a smooth buying experience. 

Malaysian firms may better cater to their broad consumer base by choosing a platform that supports numerous languages, currencies, and local payment methods.


Another critical factor to consider is integration with existing systems and tools. 

To improve corporate operations and minimize disruptions, your selected ecommerce platform Malaysia should effortlessly interface with your current accounting, inventory management, and marketing systems. 

Compatibility with popular third-party apps and plugins can also improve the functioning of your online business.

Customer Support

Consider each platform’s customer support and community resources. 

As the ecommerce industry evolves, having access to dependable assistance and a vibrant user community can be the difference between overcoming problems and remaining competitive. 

To ensure you get the help you need, look into the quality of support, response times, and available resources, such as documentation, webinars, and forums.


In conclusion, finding the perfect ecommerce platform for Malaysian business owners can be a complex yet rewarding endeavour. Thoroughly researching and comparing various ecommerce platform Malaysia is crucial to ensure that the chosen solution aligns with your business’s unique requirements and goals.

Emphasizing the need to find the best fit for each individual business, it is important to balance multiple factors such as budget constraints, technical skills, target market preferences, integration capabilities, and customer support. The tradeoffs involved in selecting a platform may present challenges, but the end result will be a tailored solution that caters to your business’s specific needs, propelling your online store to success.

Overwhelmed by the countless ecommerce platform choices for your Malaysian store?

Let Lamanify help you navigate the options and select the perfect platform tailored to your specific needs. Don’t leave your store’s success to chance – contact Lamanify now and unlock your ecommerce store’s full potential. Click here to get started!

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