The real problem
A brand-new GP clinic in Bintulu started with zero online presence. Established local medical centers already dominated generic searches like “klinik Bintulu.” For a newly launched clinic, breaking into the local market required an approach that bypassed high-competition generic keywords.
What we built
We implemented a targeted local SEO structure to capture immediate patient demand for specialized and travel-related medical services:
- Dedicated pages for travel medicine services, including fit-to-fly medical letters.
- Service pages for high-intent health checks (e.g., blood screening, home care, vaccinations).
- Fast-loading, mobile-first pages with a clear booking funnel to route traffic to WhatsApp.
Search Console results (story window)
Window (Performance screenshot): 29 May 2025 to 16 Jul 2026.
| Month | Clicks | Impressions |
|---|---|---|
| May 2025 | 0 | 23 |
| Jun 2025 | 38 | 2,998 |
| Jul 2025 | 88 | 4,422 |
| Aug 2025 | 138 | 4,517 |
| Sep 2025 | 188 | 5,764 |
| Oct 2025 | 175 | 7,310 |
| Nov 2025 | 186 | 5,847 |
| Dec 2025 | 158 | 5,668 |
| Jan 2026 | 265 | 8,437 |
| Feb 2026 | 232 | 7,774 |
| Mar 2026 | 219 | 7,835 |
| Apr 2026 | 296 | 8,437 |
| May 2026 | 284 | 8,902 |
| Jun 2026 | 286 | 9,316 |
| Jul 2026 (Partial) | 192 | 5,756 |
Screenshot totals: 2.7K clicks / 93K impressions.
Launch quarter (May–Jul 2025): 38 clicks. Peak quarter (Apr–Jun 2026): 866 clicks (+2,178% growth, or a 23x multiplier in its first year).
Audience mix: 97.7% Malaysia.
High-intent non-brand queries
With a non-brand click share of 53%, the clinic captured significant traffic from patients searching for specific treatments and documentation:
- Fit to fly letter from doctor: average position improved to 7.7.
- Fit to fly letter: average position improved to 9.4.
- Klinik kuku near me: ranked #1.
- Skin clinic in Bintulu: entered page two.
Niche service pages captured search volume successfully, with blood screening earning 56 clicks and home care earning 55 clicks in the story window.
Takeaway for new clinics
When launching a new medical practice, do not spend your budget fighting for high-competition keywords. Identify specific, high-intent services that patients need immediately, such as travel documentation or specific health screenings, and optimize for those niches first to build your initial patient pipeline.