The clinic’s previous reliance on KPJ Kajang’s general marketing limited Dr. Ezwana’s visibility for her niche laparoscopic practice—especially when hospital campaigns shifted focus. Searches like “laparoscopic surgeon Kajang” or “minimally invasive gynae Bangi” scarcely led to her clinic despite her expertise.
This shortfall diluted her specialist reputation and kept potential patients from discovering or appreciating her surgical strengths. As a result, she missed crucial chances to build patient confidence and establish herself as a go‑to laparoscopic gynae specialist.
We introduced a cohesive brand direction—refreshing design, imagery, typography, and tone to reflect her expertise and professionalism. Drawing from targeted keyword research, we created SEO-optimised content focusing on key terms like “Kajang laparoscopic surgery,” “minimally invasive gynae Bangi,” and “laparoscopy Putrajaya.” Each service page was thoughtfully structured with engaging copy and metadata aligned to search intent.
The result: Dr. Nur Ezwana now ranks top for high-intent local laparoscopic searches, elevating her online authority and visibility. The website effectively positions her as a leading specialist in the region—making it easier for women seeking minimally invasive gynaecological care to find, trust, and contact her clinic.
