MMC Guideline
How Doctors Must Behave Online
Official MMC Guidelines (V2/2025). Don't advertise yourself, don't mislead, don't expose patients, and make no superiority-type claims.
Introduction to the MMC Guidelines
A definitive standard on how registered medical practitioners must navigate social media, advertising, and digital communication ethically.
Official Authority
The “Dissemination of Information by Medical Professionals Including on Social Media” guideline is an official document issued by the Malaysian Medical Council (MMC). It strictly outlines how registered medical practitioners should conduct themselves when sharing information across websites, social media platforms, blogs, and other digital channels.
View Official PDFNot Just "Personal Opinion"
This guideline sits under the broader MMC Code of Professional Conduct 2019. It makes unequivocally clear that any information published by doctors online is subject to professional conduct rules, and is strictly not treated as casual content.
The 3 Golden Rules
In simple terms, the guideline mandates that doctors must always:
- Communicate in a way that is ethical, respectful and truthful.
- Protect patient confidentiality and uphold strict privacy standards.
- Avoid self‑promotional advertising, misleading claims, or soliciting patients through online platforms.
Impact on Marketing
For clinics and digital agencies, every website, social post, ad, or content piece carrying a doctor’s endorsement must be explicitly aligned with this guideline, not just what is considered "good marketing".
Any breach can be investigated, potentially leading to disciplinary action.
Table of Contents
Ethics
Promotion
Publications
Charity
Commercial Activity
Digital Presence
Events
Facility
Mass Media
Media
Physical Assets
Practice
Print Media
Professionals
Public Relations
Social Media
Speaking
Ethics
Advertising & Canvassing
- Q: Can I claim I am the best doctor in my field?
The Short Version:
Advertising your practice to get more patients is strictly forbidden. You cannot hire agents to canvas for patients, nor can you boast about being the 'best' doctor.
View Official MMC Clause
Association with Commercial Enterprises
- Q: Can I associate my medical practice with a commercial enterprise?
The Short Version:
DO NOT directly associate yourself with commercial businesses selling products meant for self-diagnosis or self-medication. This is strictly forbidden.
View Official MMC Clause
Condolence or Congratulatory Message
- Q: Can I publish condolence or congratulatory messages as a doctor?
The Short Version:
DO NOT publish condolence or congratulatory messages regarding a patient in the media. It is considered unethical indirect advertising.
View Official MMC Clause
Display of Human Tissue Specimens and Photographs
- Q: Can I display human tissue specimens or clinical photographs?
The Short Version:
Do not display biopsy parts or graphic patient photos in public areas of your clinic. It is seen as unethical boasting.
View Official MMC Clause
Promotion
Announcement of Awards to Healthcare Facilities
- Q: Can I announce awards received by my healthcare facility?
The Short Version:
You can announce official awards (ISO, accreditation) but do not overemphasize it. NO banners on roads shouting about your awards.
View Official MMC Clause
Publications
Books and Publications for the Lay Public
- Q: Can I publish medical books or articles for the lay public?
The Short Version:
You can write books, but DO NOT pose as the ultimate authority or let the book praise you. Mentioning your clinic is okay for clarification, but no big fonts.
View Official MMC Clause
Medical Publications/Journals/Newsletters
- Q: What are the rules for publishing in medical journals?
The Short Version:
You can advertise your facility in medical journals meant for doctors. Max one page, photos allowed. DO NOT distribute these to the general public.
View Official MMC Clause
Charity
Service Groups and Health Screening Camps
- Q: What are the rules for organizing health camps or exhibitions?
The Short Version:
You can volunteer at free health camps, but your name and clinic CANNOT be advertised in connection with the event.
View Official MMC Clause
Commercial Activity
Endorsing Health-Related Products
- Q: Can I endorse or promote specific health products?
The Short Version:
DO NOT endorse products across any media platform. It compromises patient care and looks unethical. If you do, the product MUST be NPRA approved, and you CANNOT claim it cures specific diseases.
View Official MMC Clause
Digital Presence
Clinic Websites and Homepages
- Q: What information is allowed on my clinic's website or homepage?
The Short Version:
Your clinic website must be purely informative and simple. You cannot use it to boast or make laudatory remarks. All content must be pre-approved by the Medicines Advertisement Board.
View Official MMC Clause
Events
Public Forums
- Q: Can I participate in public forums or town hall meetings?
The Short Version:
You can speak at public forums (like in shopping malls) as long as it benefits the public. However, the MC or organizer CANNOT use laudatory remarks to introduce you (e.g., 'the best doctor in town').
View Official MMC Clause
Facility
24-Hour Clinic
- Q: What are the requirements for a clinic to be called a 24-hour clinic?
The Short Version:
Doctors must always be available. If on emergency, the nurse MUST inform patients, stop taking new ones, and direct them to the nearest clinic.
View Official MMC Clause
Essential and Emergency Services Clinics/Facilities
- Q: How should I advertise essential or life-saving medical services?
The Short Version:
Emergency/Maternity centers can list doctors and specialties in brochures to help the public. DO NOT promote individual skills!
View Official MMC Clause
Mass Media
Broadcasting, TV, and Electronic Media
- Q: What should I consider when participating in TV or radio broadcasts?
The Short Version:
You can participate in TV and radio programs, but you cannot use it to give yourself an advantage over other doctors. Be very careful discussing treatments; audiences might misunderstand and self-diagnose.
View Official MMC Clause
Media
Discussion on Mass and Social Media
- Q: Can I participate in mass media discussions on medical topics?
The Short Version:
You can discuss healthcare topics online/on TV, but your advice MUST be evidence-based, scientific, and rational. No pseudo-science!
View Official MMC Clause
Photographs
- Q: Can I use patient photographs in my marketing or publications?
The Short Version:
You cannot use patient photos without consent. Don't post photos of surgical procedures. Avoid photos that boast about your skills in the press.
View Official MMC Clause
Press Interviews
- Q: What should I keep in mind when giving press interviews?
The Short Version:
Avoid giving personal opinions on diseases to the press directly. Route interviews through an official association or hospital.
View Official MMC Clause
Physical Assets
Clinic Signboards
- Q: What are the restrictions on clinic signboards?
The Short Version:
You can have a maximum of two signboards. The total size cannot exceed 3.0 square meters (approx 32 sq ft). They must serve simply as guidance, not as a tool to solicit patients.
View Official MMC Clause
Directory Sign Board in Commercial Complex
- Q: Are directory signboards allowed in multi-storey buildings?
The Short Version:
If your clinic is in a mall, you can be listed in the lobby directory. You can show clinic name, doctors, qualifications, specialty, and hours.
View Official MMC Clause
Name Plate / Doorplate
- Q: What information can I include on my clinic's name plate?
The Short Version:
Must be plain and under 1 sq ft. Includes your name, qualifications, and consultation hours.
View Official MMC Clause
Road Directional Signboard
- Q: Can I put up road directional signs for my clinic?
The Short Version:
You can have directional signboards (45cm x 90cm, non-illuminated) leading from the main road if it complies with local council rules.
View Official MMC Clause
Practice
Traditional & Complementary Medicine (T&CM)
- Q: How do guidelines apply to Traditional and Complementary Medicine (TCM)?
The Short Version:
Do not promote unproven traditional products. If you practice traditional medicine, you must be registered with the TCM council.
View Official MMC Clause
Print Media
Family Practitioner/GP Clinics in Print Media
- Q: Can general practitioners advertise in print media?
The Short Version:
GPs can publish their name, address, hours, and a MyKad-sized photo in print media. Content MUST be approved by the Medicines Advertisement Board.
View Official MMC Clause
Lay Press and Newspapers
- Q: Can I write articles for the lay press or newspapers?
The Short Version:
You can publish information about your clinic's services in newspapers. You can use colors, photos, and logos, but the ad's size and content MUST be approved by the Medicines Advertisement Board.
View Official MMC Clause
Pamphlets and Brochures
- Q: Can I distribute pamphlets or brochures about my clinic's services?
The Short Version:
You can use whatever colors, photos, and logos you want in brochures, and hand them out freely—BUT the text inside must be pre-approved by the Medicines Advertisement Board.
View Official MMC Clause
Professional Calling Cards and Letterheads
- Q: What information is allowed on my professional calling card?
The Short Version:
Keep your business cards simple: Name, MMC/NSR number, approved qualifications, designation, and contact info. Do not put overly boastful awards unless approved.
View Official MMC Clause
Professionals
Public Health Medical Officers
- Q: What are the specific guidelines for public health officers?
The Short Version:
Public health officials can be publicized if it's for public duties, as long as it's not for personal advancement.
View Official MMC Clause
The Holding of Public Office
- Q: Can I hold public office while practicing medicine?
The Short Version:
You can hold public office, but DO NOT use your political position to advertise yourself as a doctor.
View Official MMC Clause
Public Relations
Statements before the Public
- Q: What are the rules for making public statements as a doctor?
The Short Version:
You can make public statements with authority, but absolutely avoid methods intended to get patients or promote yourself.
View Official MMC Clause
Social Media
Speaking
Lectures to Doctors
- Q: Can I give lectures to other doctors and healthcare professionals?
The Short Version:
Organize talks only through professional bodies or hospitals. Do not let the press report unproven treatments you discussed with colleagues as public advice.
View Official MMC Clause
Lectures to Lay Public
- Q: What are the guidelines for giving medical lectures to the public?
The Short Version:
Speak freely, but tell the MC not to over-hype your skills. You CANNOT sell healthcare products or direct the audience to your clinic!
View Official MMC Clause
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Suggested questions
Legal Disclaimer
Lamanify is an independent marketing agency and is not affiliated with the Malaysian Medical Council (MMC). We are not legal advisors. The guidelines presented here are direct, unaltered translations of the facts contained in the official MMC document, provided solely to ease understanding and compliance for medical practitioners. For complete and binding rules, always refer to the Official MMC PDF.
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