The real problem
A women’s specialist clinic in Subang Jaya, Selangor wanted to connect with patients looking for local obstetricians and gynecologists. To build sustainable organic traffic, they needed to show up at the exact moment local women searched for proximity-based terms like “gynae near me” or specific pregnancy scans.
What we built
We implemented a localized pregnancy and specialist search structure:
- Dedicated pages for routine gynecological exams, pregnancy detailed scans, and NIPT tests.
- Individual profiles for each resident doctor to establish direct patient trust before booking.
- A search layout optimized to capture proximity keywords (e.g. Subang Jaya and Putra Heights).
Search Console results (story window)
Window (Performance screenshot): 14 Apr 2025 to 16 Jul 2026.
| Month | Clicks | Impressions |
|---|---|---|
| Apr 2025 | 42 | 301 |
| May 2025 | 77 | 1,247 |
| Jun 2025 | 72 | 3,226 |
| Jul 2025 | 93 | 5,240 |
| Aug 2025 | 124 | 9,919 |
| Sep 2025 | 123 | 10,512 |
| Oct 2025 | 150 | 11,003 |
| Nov 2025 | 154 | 10,304 |
| Dec 2025 | 158 | 10,603 |
| Jan 2026 | 177 | 11,447 |
| Feb 2026 | 174 | 10,741 |
| Mar 2026 | 190 | 12,545 |
| Apr 2026 | 184 | 11,386 |
| May 2026 | 187 | 10,250 |
| Jun 2026 | 215 | 12,284 |
| Jul 2026 (Partial) | 144 | 6,563 |
Screenshot totals: 2,264 clicks / 137.5K impressions.
Launch quarter (Apr–Jun 2025): 191 clicks. Peak quarter (Apr–Jun 2026): 586 clicks (3x YoY growth).
Note: While the average position shifted from 4.6 to 8.8, this was a positive indication of search expansion, as the site began ranking for broader and much higher volume keywords.
Audience mix: 94.5% Malaysia.
Proximity search capture
With a non-brand click share of 66.5%, the women’s specialist clinic successfully captured patients during their local search journey:
- Klinik pakar wanita: drove 104 clicks (average position 6.1).
- Klinik pakar wanita near me: drove 70 clicks.
- Klinik wanita near me: drove 60 clicks.
- Klinik wanita: drove 43 clicks.
- 4d ultrasound clinic: rose from position 64.7 to 10.5.
- Detailed scan pregnancy: rose from position 73.0 to 27.7.
- Gynae near me: achieved average position 21.2.
Local township keywords also drove consistent visits, with searches like “klinik pakar wanita Putra Heights” and “klinik pakar wanita Subang Jaya” directing patients directly to the clinic’s page. Individual doctor profile pages performed exceptionally well, capturing between 146 and 180 clicks as patients researched specific doctors before booking appointments.
Takeaway for specialist clinics
Specialist patients prioritize proximity and personal trust. Optimizing your website for localized “near me” terms while building detailed doctor profile pages creates a highly-effective funnel that drives local patient bookings.