The real problem
A prominent mother and child healthcare chain in Malaysia with branches in major areas (including Shah Alam, Ampang, and Putrajaya) needed to scale its digital patient acquisition. While they had steady brand searches, they were missing out on the massive volume of non-brand search queries from expectant mothers looking for nearby pregnancy scans, prenatal tests, and maternal care.
What we built
We implemented a comprehensive multi-location SEO framework customized for maternity services:
- Dedicated local branch landing pages optimized for location-specific queries (e.g. Shah Alam Seksyen 13, Ampang, and Putrajaya).
- Structured service landing pages optimized for specialized pregnancy treatments (such as pregnancy ultrasound scans, NIPT tests, and blood tests).
- Local business schema mapping coordinates, phone numbers, and addresses to connect branch pages directly to their respective Google Business Profiles.
Search Console results (story window)
Window (Performance screenshot): 6 Mar 2025 to 16 Jul 2026.
| Month | Clicks | Impressions |
|---|---|---|
| Mar 2025 | 5,226 | 227,820 |
| Apr 2025 | 6,975 | 289,802 |
| May 2025 | 7,288 | 313,885 |
| Jun 2025 | 6,915 | 295,950 |
| Jul 2025 | 6,898 | 294,605 |
| Aug 2025 | 6,049 | 301,920 |
| Sep 2025 | 5,992 | 274,209 |
| Oct 2025 | 7,443 | 301,451 |
| Nov 2025 | 5,606 | 268,944 |
| Dec 2025 | 6,292 | 317,389 |
| Jan 2026 | 7,016 | 363,640 |
| Feb 2026 | 6,278 | 308,371 |
| Mar 2026 | 7,176 | 342,011 |
| Apr 2026 | 8,762 | 382,342 |
| May 2026 | 8,525 | 393,338 |
| Jun 2026 | 8,869 | 407,980 |
| Jul 2026 (Partial) | 4,840 | 222,453 |
Screenshot totals: 116,150 clicks / 5.3M impressions.
Launch quarter (Apr–Jun 2025): 21,178 clicks. Peak quarter (Apr–Jun 2026): 26,156 clicks (+24% YoY growth).
Note: For an established chain at this scale, a steady 24% YoY growth represents thousands of additional organic client acquisition opportunities.
Audience mix: 97.6% Malaysia.
High-volume non-brand patient capture
With a non-brand click share of 33.8%, the clinic group captured over 39,000 clicks from new patients who did not search for the brand name:
- Klinik ibu dan anak near me: captured 923 clicks.
- Klinik wanita near me: captured 789 clicks.
- Klinik scan baby near me: captured 724 clicks.
- Detail scan near me: captured 460 clicks.
- NIPT test near me: rose from position 51.5 to 2.5.
- Blood test promotion: rose from position 49.6 to 4.4.
- TVS scan near me: achieved average position 5.8.
Dedicated branch pages performed exceptionally well. The Shah Alam Seksyen 13 page captured 4,300 clicks, the Ampang page drove 3,955 clicks, and the Putrajaya page earned 3,452 clicks. Pregnancy ultrasound service pages alone brought in 4,571 clicks.
Takeaway for large clinic groups
At scale, your website should not just be a digital brochure. By structuring dedicated branch pages and optimizing for high-intent near-me treatment searches, you can turn your website into a highly predictable patient acquisition system that feeds bookings to every branch.