The real problem
A established physiotherapy and rehabilitation centre faced a common growth limit: they were only found by people who already knew their name. Prospective patients searching for symptom relief or specialty treatments like housecall physiotherapy were finding competitors instead.
What we built
We designed and built a mobile-first website structured around how patients actually describe their pain. We targeted high-intent symptoms and treatment queries in Bahasa Malaysia:
- High-quality symptom guides targeting common issues (e.g., tanda tanda slip disc, sakit bahu kanan, scoliosis, sakit lutut).
- Dedicated service pages for specialty treatments (e.g., bekam angin, acupuncture, and home physiotherapy).
- Fast-loading, conversion-optimized mobile layout to easily book appointments via WhatsApp.
Search Console results (story window)
Window (Performance screenshot): 6 Mar 2025 to 16 Jul 2026.
| Month | Clicks | Impressions |
|---|---|---|
| Mar 2025 | 1,272 | 44,918 |
| Apr 2025 | 1,701 | 57,515 |
| May 2025 | 1,555 | 86,396 |
| Jun 2025 | 1,684 | 100,379 |
| Jul 2025 | 1,366 | 103,116 |
| Aug 2025 | 1,156 | 100,262 |
| Sep 2025 | 1,072 | 98,930 |
| Oct 2025 | 1,225 | 104,488 |
| Nov 2025 | 1,519 | 145,031 |
| Dec 2025 | 1,659 | 170,072 |
| Jan 2026 | 1,482 | 156,613 |
| Feb 2026 | 1,264 | 138,348 |
| Mar 2026 | 1,273 | 137,214 |
| Apr 2026 | 1,689 | 173,847 |
| May 2026 | 2,076 | 191,522 |
| Jun 2026 | 2,269 | 197,086 |
| Jul 2026 (Partial) | 1,224 | 100,826 |
Screenshot totals: 25.4K clicks / 2.11M impressions.
Launch period (Mar–May 2025): 4,528 clicks. Peak period (Apr–Jun 2026): 6,034 clicks (+33% increase).
Audience mix: 97.9% Malaysia, 84% mobile, 82.4% non-brand share of clicks.
Honest framing
Organic growth takes time. After an initial search spike in mid-2025, the website saw a temporary dip in organic clicks between August and October 2025 (dropping to a low of 1,072 clicks in September). Rather than a failure, this was a stabilization period. Systematic on-page updates and educational content additions drove a steady recovery, peaking at 2,269 clicks in June 2026.
Symptom search captures
With an 82.4% non-brand click share, the vast majority of visitors did not know the clinic before searching. They found the clinic through targeted symptom and treatment guides:
- Slip Disc Info:
/ms/tanda-tanda-slip-disc/generated 3,540 clicks. - Neck Pain:
/ms/sakit-tengkuk-ketahui-punca-gejala-dan-cara-mengatasi/generated 2,503 clicks. - Shoulder Pain:
/sakit-bahu-kanan-dan-cara-menangani/generated 1,530 clicks. - Bekam Angin:
/ms/bekam-angin/generated 971 clicks.
Takeaway for clinic owners
Patients search for answers when they are in pain. By writing symptom-first education pages in the language your patients use, you build trust before they ever step foot in your clinic.