The real problem
A nationwide healthcare group with multiple GP branches across Malaysia faced a major digital bottleneck. While their overall brand was well-known, individual branches were invisible to patients searching for local doctors in their immediate neighborhoods. The central corporate site listed all addresses on a single page, meaning no individual branch could claim geographic relevance for local “near me” search terms.
What we built
We restructured the group’s website architecture using a multi-location SEO framework:
- Dedicated, optimized landing pages for each branch location (e.g., Sungai Buloh, Sri Gombak, Kajang, Razak City, and Selayang).
- LocationBusiness schema markup for each page to explicitly define the physical clinic coordinates, address, and local contact numbers to Google.
- Niche, localized service landing pages targeting local utilities (e.g., blood tests in Selangor).
Search Console results (story window)
Window (Performance screenshot): 6 Mar 2025 to 16 Jul 2026.
| Month | Clicks | Impressions |
|---|---|---|
| Mar 2025 | 757 | 30,740 |
| Apr 2025 | 982 | 39,108 |
| May 2025 | 1,086 | 46,703 |
| Jun 2025 | 1,038 | 46,329 |
| Jul 2025 | 1,187 | 57,411 |
| Aug 2025 | 1,026 | 58,755 |
| Sep 2025 | 1,281 | 58,576 |
| Oct 2025 | 1,405 | 69,104 |
| Nov 2025 | 1,329 | 65,018 |
| Dec 2025 | 1,255 | 67,047 |
| Jan 2026 | 1,431 | 76,244 |
| Feb 2026 | 1,057 | 63,537 |
| Mar 2026 | 1,401 | 73,285 |
| Apr 2026 | 1,488 | 90,567 |
| May 2026 | 1,404 | 90,554 |
| Jun 2026 | 1,410 | 84,136 |
| Jul 2026 (Partial) | 774 | 45,750 |
Screenshot totals: 20.3K clicks / 1.06M impressions.
Launch quarter (Mar–May 2025): 3,106 clicks. Peak quarter (Apr–Jun 2026): 4,302 clicks (+39% YoY growth).
Audience mix: 96.2% Malaysia.
Branch-specific performance capture
By decoupling branch locations, every branch page became a separate front door for patients:
- Sungai Buloh Branch: captured 2,065 clicks.
- Sri Gombak Branch: captured 1,428 clicks.
- Kajang Branch: captured 1,133 clicks.
- Sri Gombak (Secondary Mutiara): captured 875 clicks.
- Razak City Branch: captured 793 clicks.
Newer branches quickly gained visibility, with local searches for “poliklinik Sungai Buloh” and “poliklinik Sentul” achieving an average ranking position of 2.2. Broad search rankings for “blood test Selangor” also rose from position 87.4 to 23.4 and continue to climb.
Takeaway for clinic groups
For healthcare chains, every branch is a distinct business that requires its own local search footprint. Giving each clinic its own optimized landing page turns a corporate website into a network of localized client-acquisition funnels.