The real problem
A regional clinic chain with multiple locations in Kelantan (including Kota Bharu, Gua Musang, Pasir Pekan, and Pasir Mas) was invisible to patients searching for local neighborhood care. Like many multi-branch practices, their central website was structured poorly, listing all branches on one generic page. As a result, Google could not associate the website with individual local search areas, causing them to lose Map Pack opportunities.
What we built
We implemented a multi-location SEO framework to map out the group’s regional presence:
- Dedicated location landing pages optimized for each township branch (e.g. Kota Bharu, Gua Musang, Puncak Jalil, Cheras, Kuala Besut, Machang, and Pengkalan Chepa).
- Consistent local schema markup mapping physical coordinates, phone numbers, and addresses to Google.
- Niche, localized service pages targeting local utilities like X-ray services.
Search Console results (story window)
Window (Performance screenshot): 9 Mar 2025 to 16 Jul 2026.
| Month | Clicks | Impressions |
|---|---|---|
| Mar 2025 | 34 | 3,928 |
| Apr 2025 | 116 | 8,811 |
| May 2025 | 224 | 13,464 |
| Jun 2025 | 327 | 20,151 |
| Jul 2025 | 398 | 22,069 |
| Aug 2025 | 421 | 26,672 |
| Sep 2025 | 531 | 28,236 |
| Oct 2025 | 648 | 35,432 |
| Nov 2025 | 566 | 29,825 |
| Dec 2025 | 701 | 34,265 |
| Jan 2026 | 453 | 27,466 |
| Feb 2026 (Seasonality) | 139 | 13,652 |
| Mar 2026 | 211 | 21,592 |
| Apr 2026 | 203 | 19,955 |
| May 2026 | 561 | 36,042 |
| Jun 2026 | 587 | 37,470 |
| Jul 2026 (Partial) | 336 | 20,527 |
Screenshot totals: 6.4K clicks / 399K impressions.
Launch quarter (Apr–Jun 2025): 667 clicks. Peak quarter (Apr–Jun 2026): 1,351 clicks (2x YoY growth).
Note: The traffic dip in early 2026 (specifically February) represents local clinic seasonality, followed by a strong recovery to 587 clicks in June 2026.
Audience mix: 98% Malaysia.
High-intent regional utility capture
With a non-brand click share of 16.6%, the regional network successfully captured local search intent by giving each clinic branch its own search visibility:
- Klinik x ray near me: rose from position 75.3 to 6.2.
- Klinik xray near me: rose from position 65.0 to 6.1.
- Klinik Kelantan: average position improved to 6.1.
- Klinik near me: captured 90 clicks.
Each individual branch page built its own patient acquisition pipeline. The Kota Bharu branch page earned 390 clicks, Gua Musang branch page earned 370 clicks, Puncak Jalil earned 342 clicks, and Cheras branch page earned 336 clicks.
Takeaway for regional clinic chains
Do not compromise local visibility by putting all your branch details on a single contact page. Giving each clinic its own search engine presence is the most effective way to turn your multi-location network into a regional patient-acquisition engine.