The real problem
A dental practice in Kuching wanted to grow their patient bookings but struggled with low online visibility. While they ranked for their own brand name, they were invisible to new patients searching for common dental treatments in the local area.
What we built
We structured a digital presence focused on local treatment demand rather than generic clinic branding:
- High-intent local service pages targeting key treatments (e.g., braces and orthodontics, teeth cleaning, whitening, pediatric dentistry).
- Mobile-first optimization, since the majority of patients research dental services on their phones.
- Clear booking paths directly routing intent to appointments.
Search Console results (story window)
Window (Performance screenshot): 6 Mar 2025 to 16 Jul 2026.
| Month | Clicks | Impressions |
|---|---|---|
| Mar 2025 | 71 | 4,467 |
| Apr 2025 | 114 | 6,869 |
| May 2025 | 123 | 8,555 |
| Jun 2025 | 181 | 11,520 |
| Jul 2025 | 178 | 12,686 |
| Aug 2025 | 142 | 13,757 |
| Sep 2025 | 165 | 13,840 |
| Oct 2025 | 206 | 14,092 |
| Nov 2025 | 159 | 13,299 |
| Dec 2025 | 216 | 15,389 |
| Jan 2026 | 212 | 16,013 |
| Feb 2026 | 167 | 13,954 |
| Mar 2026 | 188 | 15,840 |
| Apr 2026 | 264 | 18,405 |
| May 2026 | 237 | 18,696 |
| Jun 2026 | 241 | 17,199 |
| Jul 2026 (Partial) | 154 | 9,697 |
Screenshot totals: 3,018 clicks / 224K impressions.
Launch quarter (Mar–May 2025): 308 clicks. Peak quarter (Apr–Jun 2026): 742 clicks (+140% growth from launch).
YoY comparison (Apr–Jun 2025 vs Apr–Jun 2026): 418 clicks to 742 clicks (+78% YoY).
Audience mix: 96.1% Malaysia.
High-intent non-brand queries
With a non-brand click share of 59.5%, more than half of the clinic’s search traffic came from new patients searching for treatments:
- Braces Kuching: 137 clicks.
- Klinik Gigi Kuching: 61 clicks.
- Klinik Pergigian Petra Jaya: 37 clicks.
- Teeth Whitening Kuching: 35 clicks.
Niche service pages captured search volume successfully, with the braces page earning 403 clicks and scaling/polishing earning 143 clicks.
Takeaway for dental practices
Instead of generic website copy, build dedicated, optimized pages for each core treatment. Patients ready to book will search for specific dental services in your city, and having targeted pages ensures you appear when they search.