The real problem
A healthcare group with two busy GP branches in Johor Bahru wanted to streamline patient acquisition. While having two branches is an asset, it created digital confusion. Patients searching for a clinic in Johor Bahru were often directed to the wrong branch, or the branches were cannibalizing each other’s search rankings.
What we built
We structured a digital presence focused on dual-location synergy:
- Location-specific landing pages optimized for local neighborhoods (Bandar Baru Uda and Larkin).
- Service pages targeting specific medical checkups and treatments where local search volume existed (e.g., FOMEMA foreign worker checkups, ENT treatments, typhoid vaccines, and contraception).
- Sticky CTAs and smart routing on mobile screens to allow patients to choose the closest branch in under three clicks.
Search Console results (story window)
Window (Performance screenshot): 6 Mar 2025 to 16 Jul 2026.
| Month | Clicks | Impressions |
|---|---|---|
| Mar 2025 | 366 | 29,908 |
| Apr 2025 | 626 | 54,054 |
| May 2025 | 778 | 55,084 |
| Jun 2025 | 712 | 51,301 |
| Jul 2025 | 809 | 59,237 |
| Aug 2025 | 778 | 60,784 |
| Sep 2025 | 757 | 62,519 |
| Oct 2025 | 1,032 | 79,411 |
| Nov 2025 | 893 | 73,351 |
| Dec 2025 | 925 | 81,802 |
| Jan 2026 | 986 | 85,277 |
| Feb 2026 | 784 | 70,141 |
| Mar 2026 | 795 | 76,108 |
| Apr 2026 | 925 | 86,222 |
| May 2026 | 1,045 | 94,091 |
| Jun 2026 | 1,106 | 99,829 |
| Jul 2026 (Partial) | 537 | 48,724 |
Screenshot totals: 13.8K clicks / 1.17M impressions.
Launch quarter (Mar–May 2025): 1,770 clicks. Peak quarter (Apr–Jun 2026): 3,076 clicks (+74% growth).
Audience mix: 93% Malaysia.
High-intent non-brand queries
With a non-brand click share of 64.4%, the majority of patients found the clinic through targeted services rather than searching for the clinic name directly:
- Klinik Telinga Johor Bahru: 178 clicks.
- Klinik ENT Johor Bahru: 148 clicks.
- Klinik Pakar Telinga Johor Bahru: 71 clicks.
- Klinik X-ray Near Me: 69 clicks.
- FOMEMA Medical Check: 55 clicks.
Niche service pages captured search volume successfully, with the ENT/Ear-Nose-Throat page earning 1,693 clicks, BBU location page earning 1,342 clicks, and Larkin location page earning 903 clicks.
Takeaway for multi-branch clinics
If you operate multiple branches, your website must act as a smart traffic controller. By giving each location its own SEO identity while unifying them under a simple routing system, you turn local competition into a digital advantage.