Prior to the website, Dr. Hadi had limited online presence beyond Pantai Hospital’s “Find a Doctor” section and scattered mentions in media. Searches for “O&G specialist Batu Pahat” or “konsultan sakit wanita Johor” failed to feature his individual profile, despite his specialist skills and published work.
Relying solely on hospital marketing meant his professional identity was underrepresented online. Potential patients seeking minimally invasive gynecological expertise couldn’t find or appreciate his depth of service—limiting appointment bookings and patient trust in the region.
We created a cohesive and branded website structured to reinforce his specialist positioning. The site features a strong visual brand identity, detailed service pages (e.g., endometriosis, deep laparoscopy, microwave ablation), author spotlight sections for his book and research, and robust on-page SEO targeting local search terms like “O&G consultant Batu Pahat” and “spesialis sakit wanita Johor.” We also linked the website to his Google Business Profile to align NAP details and boost local SEO signals across platforms.
Since launch, vanity metrics show improved search rankings, organic impressions, and profile clicks for high‑intent queries. Today, Dr. Hadi’s online presence effectively reflects his surgical specialization and expertise—making it easier for women to discover, trust, and connect with him digitally.