Although well-qualified and featured in radio and medical forums, Dr. Ed lacked a central, SEO‑driven online presence. Searches for terms like “spine surgeon Seremban” or “back pain specialist Negeri Sembilan” didn’t surface his profile—relying entirely on KPJ Seremban’s general marketing, which doesn’t highlight individual consultants.
This absence diluted Dr. Ed’s specialist identity, leaving patients with spinal conditions unaware of his focused expertise. Without a strong web presence, referrals and self-referred patients missed the chance to access his niche services.
We designed and structured a professional, branded website that highlights Dr. Ed’s spine surgery specialization. The site features his spine fellowship credentials, service details, patient-first imagery, and easy contact paths via call, WhatsApp, and booking forms. We embedded local SEO best practices—focusing on keywords like “Seremban spine surgeon,” “Negeri Sembilan back pain specialist,” and “endoscopic spine surgery.”
Vanity metrics show early gains—improved SERP rankings, increased organic impressions, and better click‑through rates for high-intent queries. Patients seeking specialist spine treatment can now find and learn about Dr. Ed’s services easily, reinforcing his authority and driving enquiries.
